Hospitality Industry Glossary
Master the language of modern hospitality. From CRM to MICE, explore essential terms and concepts that drive hotel sales, operations, and guest experience.
Convention Center CRM
CRM for exhibition and congress venues: multi-hall tenancies, rotating multi-year event cycles, and exhibitor revenue.
Commercial Platform
An integrated technology solution that unifies sales, marketing, and revenue management for hotels.
CRM (Customer Relationship Management)
Software and strategies for managing guest relationships and data throughout the customer lifecycle.
Cut-off Date
The deadline by which a group must commit its final pickup against a contracted room block.
RevPAR (Revenue Per Available Room)
Performance metric combining occupancy and ADR to measure revenue generation per available room.
RFP (Request for Proposal)
Formal document requesting hotel proposals for meetings, events, or corporate rate negotiations.
Room Block
A group of rooms held at a negotiated rate for an event, with an attrition allowance and cut-off date.
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