What is Sales & Catering (S&C)?
Sales & Catering (S&C) refers to hotel software and processes that manage group bookings, event planning, banquet operations, and food & beverage services for meetings, conferences, weddings, and social events. S&C systems handle everything from initial inquiry and proposal creation to function space management, Banquet Event Orders (BEOs), menu selection, and final billing—bridging the gap between commercial sales teams and hotel operations.
Core S&C Functions
Function Space Management
Visual booking grids and floor plans to manage meeting rooms, ballrooms, and event spaces with multiple configurations throughout the day.
Banquet Event Orders
Detailed BEO documents capturing room setups, timing, AV needs, menu selections, staffing, and special requests for operations execution.
Catering & F&B
Menu management, dietary requirements tracking, kitchen production sheets, and beverage packages for seamless event catering.
Revenue & Billing
Track event revenue, generate invoices, manage deposits, and analyze profitability across function space and catering services.
Frequently Asked Questions
What does S&C mean in hotels?
S&C stands for Sales & Catering. It encompasses the software, teams, and processes that manage group room blocks, event bookings, function space, banquet event orders (BEOs), and food & beverage services for meetings and events at hotels.
What is the difference between S&C and CRM?
A CRM manages customer relationships and sales pipelines. S&C software specifically handles the operational side of events—function space management, BEOs, menus, room setups, and catering coordination. Modern platforms like Thynk combine both.
What is a Banquet Event Order (BEO)?
A BEO is a detailed document that outlines all specifications for an event including room setup, timing, AV requirements, menu selections, staffing needs, and special requests. It serves as the master communication tool between sales and operations.
How do hotels manage function space?
Hotels use S&C software to manage function space availability with visual floor plans, track room configurations, avoid double-bookings, and optimize space utilization across multiple events and setups throughout the day.
Related Topics
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