How to Set Up Global Sales Office (GSO) for Multi-Property Management

Configure Thynk Global Sales Office to centralize sales operations across your hotel portfolio, distribute leads intelligently, share inventory across properties, and gain consolidated visibility into multi-property performance.

Step 1: Create Global Sales Office Entity

Begin by creating the parent organization that will represent your Global Sales Office:

• Navigate to Settings → Organizations in Thynk
• Click Create New Organization and select Global Sales Office type
• Enter GSO details: name (e.g., "Luxury Hotels GSO"), headquarters location, contact information
• Set the GSO as the parent entity for all properties in your portfolio

This parent entity serves as the central hub for coordinating sales activities across all properties.

Step 2: Add Properties to GSO

Link individual hotel properties to the GSO for unified management:

• Go to Organizations → Properties
• For each property, click Add Property and select the GSO as the parent organization
• Enter property-specific details: name, address, room count, meeting space capacity
• Configure property amenities, brand tier, and market segment
• Enable property for GSO lead distribution and shared inventory

Repeat this process for all hotels in your portfolio. Properties can be added or removed from the GSO at any time.

Step 3: Configure Lead Distribution Rules

Set up intelligent routing rules to automatically distribute leads to the most appropriate properties:

• Navigate to GSO Settings → Lead Distribution
• Geographic Rules: Route leads based on event location or guest proximity to properties
• Capacity Rules: Match lead requirements (room count, meeting space) with property availability
• Property Priority: Set preferred properties for specific lead types or market segments
• Round-Robin Rules: Optionally distribute leads evenly across properties to balance pipeline
• Availability Checks: Integrate with PMS systems to route only to properties with available inventory

Configure fallback rules when no properties meet the primary criteria, ensuring no leads are dropped.

Step 4: Set Up Centralized Sales Team

Create user accounts for your GSO sales team with appropriate cross-property permissions:

• Go to Settings → Users & Permissions
• Create user accounts for GSO sales managers and coordinators
• Portfolio-Wide Access: Grant permissions to view and manage leads across all GSO properties
• Regional Access: Assign sales reps to specific geographic regions or property clusters
• Property-Specific Access: Give on-site sales managers full control over their property only
• Configure role-based permissions for proposal creation, pricing approval, and contract signing

Team members with portfolio-wide access can propose multi-property solutions and coordinate group bookings across locations.

Step 5: Configure Shared Resources and Inventory

Enable inventory visibility and sharing across GSO properties:

• Navigate to GSO Settings → Shared Inventory
• Room Blocks: Allow GSO sales team to view and reserve room blocks at any property
• Meeting Spaces: Create a unified calendar of meeting room availability across properties
• Resource Pools: Set up shared inventory for special resources (AV equipment, catering, transportation)
• Booking Permissions: Define which team members can book inventory at which properties
• Hold Policies: Configure how long GSO sales team can hold tentative space before conversion

This shared visibility enables your team to propose multi-property solutions and coordinate complex group bookings.

Step 6: Create Portfolio-Level Reporting

Set up consolidated dashboards and automated reports for portfolio visibility:

• Go to Dashboards → Create GSO Dashboard
• Pipeline Overview: View aggregate sales pipeline across all properties with filters by stage, source, segment
• Revenue Reports: Track booked revenue, forecast, and pace by property and portfolio total
• Lead Performance: Analyze lead conversion rates, response times, and win rates by property
• Team Performance: Monitor individual and team sales metrics across the portfolio
• Automated Reports: Schedule daily/weekly/monthly executive summaries delivered via email

These reports provide leadership with real-time visibility into portfolio performance and identify optimization opportunities.