What is Thynk?
Thynk is a Salesforce-powered hospitality commercial platform that automates group and MICE sales workflows, from lead capture to proposal generation and performance reporting for multi-property hotels and venues. Unlike traditional hotel CRMs that focus solely on contact management, Thynk provides a unified commercial platform that handles inquiry distribution, availability management, proposal automation, contract workflows, event coordination, and revenue analytics—all natively built on Salesforce with AI-powered automation and deep integrations with Opera PMS, Mews, Stayntouch, Protel, and Cvent.
Core Capabilities
Multi-Property Management
Global Sales Office (GSO) features enable hotel chains to manage inquiries, availability, and bookings across multiple properties from a single platform.
Group & MICE Sales
Automate the entire group booking and MICE workflow from RFP capture through proposal generation, contract execution, and event coordination.
AI-Powered Automation
Leverage AI to automatically generate proposals, route inquiries, suggest pricing, and provide data-driven insights for revenue optimization.
Salesforce-Native
Built natively on Salesforce, providing enterprise-grade security, compliance, and seamless integration with your existing Salesforce ecosystem.
Frequently Asked Questions
What is Thynk?
Thynk is a Salesforce-powered hospitality commercial platform that automates group and MICE sales workflows, from lead capture to proposal generation and performance reporting for multi-property hotels and venues.
How is Thynk different from traditional hotel CRMs?
Unlike traditional CRMs that focus solely on contact management, Thynk is a commercial platform that unifies the entire B2B sales journey—inquiry management, proposal automation, contract workflows, event coordination, and revenue analytics—all natively built on Salesforce.
What hotel systems does Thynk integrate with?
Thynk integrates with leading PMS systems including Opera PMS, Mews, Stayntouch, and Protel, as well as CRS platforms and Cvent for RFP distribution. These integrations create a single source of truth for commercial operations.
Is Thynk suitable for single properties or only hotel chains?
Thynk is designed for both single properties and multi-property hotel groups. The Global Sales Office (GSO) features enable hotel chains to manage inquiries, availability, and bookings across multiple properties from a centralized platform.
Ready to Transform Your Hotel Sales?
See how Thynk can automate your group sales and MICE operations.