What is Thynk?
Thynk is a Salesforce-native hospitality commercial platform for hotels and venues that sell groups, MICE and events. It takes a lead from capture through proposal to performance reporting, whether the business is one property or a multi-property portfolio. Where a traditional hotel CRM stops at contact management, Thynk also covers inquiry distribution, availability management, proposal automation, contract workflows, event coordination and revenue analytics. It is installed on Salesforce, uses AI to automate parts of that work, and connects to the PMS platforms Opera, Mews, Stayntouch and Protel, plus Cvent for RFPs.
Core Capabilities
Multi-Property Management
A Global Sales Office (GSO) can handle inquiries, availability and bookings for every property in a chain from one place, so a group request that spans three hotels is worked once instead of three times.
Group & MICE Sales
The whole group booking and MICE workflow is automated: RFP capture, proposal generation, contract execution and event coordination.
AI-Powered Automation
AI drafts proposals, routes inquiries, suggests rates and surfaces the data-driven insights that revenue managers need.
Salesforce-Native
Because Thynk is built natively on Salesforce, it inherits enterprise-grade security and compliance and works alongside the rest of your Salesforce ecosystem. Thynk is ISO/IEC 27001 certified and SOC 2 Type II compliant; see the Thynk Trust Center.
Frequently Asked Questions
What is Thynk?
Thynk is a hospitality commercial platform built natively on Salesforce. It automates group and MICE sales for multi-property hotels and venues, from lead capture and proposal generation through to performance reporting.
How is Thynk different from traditional hotel CRMs?
A traditional hotel CRM manages contacts. Thynk also runs the commercial work around them: inquiry management, proposal automation, contract workflows, event coordination and revenue analytics, all natively on Salesforce.
What hotel systems does Thynk integrate with?
Thynk integrates with the PMS platforms Opera, Mews, Stayntouch and Protel, with CRS platforms, and with Cvent for RFP distribution. Those links give commercial teams a single source of truth for availability, rates and bookings.
Is Thynk suitable for single properties or only hotel chains?
It suits both. A single property gets the same lead-to-proposal workflow, and the Global Sales Office (GSO) features let a hotel chain manage inquiries, availability and bookings across several properties from one central platform.
See Thynk on Your Own Sales Process
Walk through how Thynk would handle your RFPs, room blocks and BEOs.