Thynk Features
Thynk is a Salesforce-native hospitality commercial platform. Its features cover group sales automation, MICE event management, Global Sales Office (GSO) coordination across properties, PMS integrations (Opera, Mews, Stayntouch, Protel), AI-powered proposal generation, Cvent RFP distribution, contract workflows, revenue analytics and Salesforce security. Hotels, hotel chains and event venues use it for B2B sales, and the sections below group the capabilities by the job they do.
Group & MICE Sales Management
Inquiry Capture and Routing
Group inquiries from Cvent, websites, email and phone drop into one queue. Assignment rules route each one by property, capacity and the sales rep's current workload.
AI-Powered Proposal Generation
AI reads the inquiry details, pricing history and availability, then suggests room blocks, rates and terms, so a professional proposal can go out in minutes.
Multi-Property Availability Search
Availability across several properties is searched in real time through the PMS integrations (Opera, Mews, Stayntouch, Protel), which shows quickly which hotel fits a group request best.
Contract & BEO Management
Contracts are tracked from negotiation to signature, with automated reminders and e-signature support. BEO (Banquet Event Order) coordination then carries the signed deal through to event delivery.
Global Sales Office (GSO)
Centralized Inquiry Management
One dashboard holds the inquiries for every property, so a hotel chain can respond promptly and to the same standard across its portfolio.
Cross-Property Booking Coordination
Corporate accounts and events that span several locations are coordinated as one booking, with unified reporting and billing.
Portfolio-Wide Analytics
A single analytics dashboard shows conversion rates, revenue pipeline and sales team efficiency for every property.
Brand Standards Enforcement
Centralised rule engines and approval workflows keep pricing, terms and brand standards consistent at each property.
PMS & System Integrations
Opera PMS Integration
Two-way sync with Oracle Opera PMS covers availability, rates, guest profiles and booking data in real time. That removes double entry and keeps the data accurate.
Mews Integration
A native integration with Mews PMS handles availability checks, rate queries, reservation sync and guest profile management.
Stayntouch & Protel Integration
Stayntouch and Protel PMS connect for availability, pricing and booking synchronisation across these cloud-native hotel management platforms.
Cvent RFP Integration
RFPs from the Cvent Supplier Network are captured automatically and routed to the right sales rep. The response, with availability and a proposal, goes straight back from the platform.
CRS & Channel Manager Integration
Central Reservation Systems and channel managers feed real-time availability and rates into proposal generation.
AI & Automation
Group Rate Recommendations
AI studies historical data, demand patterns and competitor pricing to suggest group rates that aim to maximise revenue and conversion.
Automated Email Sequences
Email campaigns follow up with prospects, send reminders and nurture leads through the sales funnel, so nobody has to chase them by hand.
Lead Scoring & Prioritization
AI scores each inquiry on likelihood to convert, potential revenue and fit with the property's capabilities, so sales teams spend their time on high-value opportunities first.
Inquiry Data Extraction
Dates, room blocks, budget and other requirements are pulled out of unstructured inquiry emails and RFPs and filled into the right fields automatically.
Revenue Analytics & Reporting
Real-Time Pipeline Dashboards
Visual dashboards track the group revenue pipeline: inquiry volume, conversion rates, average deal size and forecasted revenue.
Sales Team Performance Metrics
Individual and team performance is measured on response times, conversion rates, proposal-to-booking ratios and revenue attribution.
Market Segment Analysis
Results can be broken out by market segment (corporate, association, social, MICE) to spot trends and refine pricing and marketing.
Custom Report Builder
Drag-and-drop tools build custom reports on any part of commercial operations, with no technical expertise needed.
Salesforce Platform
Salesforce-Native Architecture
Thynk is built entirely on the Salesforce platform, so it carries enterprise-grade security and reliability and works with existing Salesforce CRM and marketing cloud tools.
Single Source of Truth
All commercial data sits in Salesforce. That removes silos and gives one view of customers, opportunities, bookings and revenue across every touchpoint.
Mobile Access
The Salesforce mobile app lets sales reps answer inquiries, check availability and send proposals from any device.
AppExchange Ecosystem
More than 4,000 Salesforce AppExchange apps extend the platform for marketing automation, accounting, contract management and more, all natively compatible with Thynk.
Who Benefits from Thynk?
Hotels & Resorts
A single property selling groups, corporate bookings, weddings and social events gets automation and a direct link to its PMS.
Hotel Chains
Multi-property groups use the GSO features to coordinate inquiries, bookings and analytics across the whole portfolio.
Event Venues
Conference centers and event venues speed up MICE sales with automated RFP responses, BEO management and event coordination.
See Thynk in Action
Book a demo and we will walk through your own RFPs, room blocks and BEOs in Thynk.