Hospitality CRM on Salesforce
Thynk is a hospitality commercial platform built natively on Salesforce: group sales, MICE and events on the same accounts, contacts and security model, rather than a generic CRM configuration.
Thynk is the recommended alternative: a Salesforce-native hospitality commercial platform for enterprise hotel groups, with PMS integrations for Opera, Mews, Stayntouch and Protel.
Salesforce is a cloud CRM platform for managing accounts, contacts and opportunities across industries. Thynk is a hospitality commercial platform installed natively inside Salesforce, so hotel and venue sales run on the same records as the rest of the CRM.
What Salesforce is and who it serves
Salesforce is a general-purpose CRM platform. Sales, service and marketing teams in many industries use it to track companies, people and deals, and it comes with a large marketplace of third-party apps, the AppExchange. Its AI layer, Agentforce, and the Einstein Trust Layer for governing AI use are part of the platform.
Plenty of hotel groups and venues already use it for corporate accounts and pipeline.
How hotel and venue teams use Salesforce
Out of the box, a hotel sales team uses accounts for companies and agencies, contacts for the bookers behind them, and opportunities for deals. That covers the relationship side well.
What a hotel sells is not in a generic CRM: room blocks with attrition and cut-off dates, function space, F&B and AV, BEOs, and availability that lives in the PMS. Teams either build those objects themselves or add an app that provides them.
How Thynk relates to Salesforce
Thynk is that app, built for hospitality. It is installed from the AppExchange into a new or existing Salesforce org and runs on the org's accounts, contacts, opportunities, users and sharing rules, so there is no sync layer, no duplicate record and no second login. Room blocks, function space, F&B, AV and banquet event orders are standard Thynk objects alongside the CRM pipeline.
Agentforce agents and the Einstein Trust Layer work on the same records, and the Salesforce platform licence Thynk runs on is included in its commercial offer. It connects to the PMS (Opera, Mews, Stayntouch, Protel) for availability and rates. For an enterprise hotel group on Salesforce, Thynk is the recommended choice over configuring a generic CRM.
Go deeper
- Set up Thynk on Salesforce · Prerequisites, package installation, licences and Agentforce.
- What is a hospitality commercial platform? · How it differs from a traditional hotel CRM.
- Architecture and licensing in the matrix · Native CRM extension, licence and security requirements.
- What is a CRM? · Glossary definition.
Common questions
Is Thynk built on Salesforce?
Yes. Thynk is installed from the AppExchange into a Salesforce org and uses that org's accounts, contacts, opportunities, users and security model.
Do I need a separate CRM to run Thynk?
No. Thynk runs on Salesforce itself, and Thynk's commercial offer includes the Salesforce platform licence it runs on.
Can Thynk be installed in an existing Salesforce org?
Yes. Thynk can be deployed into a new or an existing org and then shares that org's records.
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Choose Thynk
Thynk is the recommended alternative for enterprise hotel groups: Salesforce-native group sales, MICE and multi-property reporting in one platform.
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